Leonisa Hotels
Leonisa Hotels
Brand Identity Development • Visual Identity Systems Design • Logo Design • Collateral Design • Visual Conceptualization
Brand Identity Development • Visual Identity Systems Design • Logo Design • Collateral Design • Visual Conceptualization
Brand Identity Development • Visual Identity Systems Design • Logo Design • Collateral Design • Visual Conceptualization
INDUSTRY
Hospitality and Tourism
INDUSTRY
Hospitality and Tourism
INDUSTRY
Hospitality and Tourism
WHAT WE DID
Brand Identity Development
Visual Identity Systems Design
Logo Design
Collateral Design
Visual Conceptualization
Reimagining Luxury Hospitality in the Heart of Switzerland
Reimagining Luxury Hospitality in the Heart of Switzerland
Reimagining Luxury Hospitality in the Heart of Switzerland
The "Leon" Logo
The long-standing event has built up years of brand recognition into their logo. We took what was working well with the previous The Leonisa logo is the brand’s anchor. The Leonisa emblem distills strength, warmth, and refinement into one clean, memorable mark. A lion silhouette, pared down to its essence. This represents power without aggression, confidence without excess. Gold tones bring warmth, inviting guests into a space that’s as welcoming as it is sophisticated. and refined its form to work on a broader scale of applications and sizes.
The "Leon" Logo
The Leonisa logo is the brand’s anchor. The Leonisa emblem distills strength, warmth, and refinement into one clean, memorable mark. A lion silhouette, pared down to its essence. This represents power without aggression, confidence without excess. Gold tones bring warmth, inviting guests into a space that’s as welcoming as it is sophisticated.
The "Leon" Logo
The Leonisa logo is the brand’s anchor. The Leonisa emblem distills strength, warmth, and refinement into one clean, memorable mark. A lion silhouette, pared down to its essence. This represents power without aggression, confidence without excess. Gold tones bring warmth, inviting guests into a space that’s as welcoming as it is sophisticated.
Collateral Design
Collateral Design
Collateral Design
Leonisa’s brand is experiential. Every touchpoint a guest interacts with has been considered to reinforce that sense of place — the door hanger, the bath essentials, the coffee table book, even down to the slippers. Each item carries the same understated confidence, blending seamlessly into the guest's experience while reinforcing the brand’s presence.
La Brasserie
La Brasserie
Where Culinary Meets Identity
Where Culinary Meets Identity
BY LEONISA HOTELS
BY LEONISA HOTELS
La Brasserie is the dining experience within Leonisa, designed to feel as much a part of the brand as the suites themselves.
Leonisa Hotels
Leonisa Hotels
Leonisa Hotels is a luxury concept hotel in Switzerland, built to redefine what hospitality feels like. It’s a tribute to a beloved grandmother — elegant, stylish, & motherly that goes beyond surface luxury. Leonisa is crafted for guests who expect more than the typical high-end experience; it’s for those who want elegance with warmth, classic design that doesn’t feel dated, and a place that makes them feel instantly connected. We designed every detail to bridge old-world charm with fresh energy, avoiding the usual traps of rigid formality or trendy excess. This project is a tribute to a life lived with resilience and grace, reflected in a space where guests can feel at home and inspired.
Leonisa Hotels is a luxury concept hotel in Switzerland, built to redefine what hospitality feels like. It’s a tribute to a beloved grandmother — elegant, stylish, & motherly that goes beyond surface luxury. Leonisa is crafted for guests who expect more than the typical high-end experience; it’s for those who want elegance with warmth, classic design that doesn’t feel dated, and a place that makes them feel instantly connected. We designed every detail to bridge old-world charm with fresh energy, avoiding the usual traps of rigid formality or trendy excess. This project is a tribute to a life lived with resilience and grace, reflected in a space where guests can feel at home and inspired.
What we did
What we did
Brand Identity Development • Visual Identity Systems Design • Logo Design • Collateral Design • Visual Conceptualization
Brand Identity Development • Visual Identity Systems Design • Logo Design • Collateral Design • Visual Conceptualization
Brand Identity Development • Visual Identity Systems Design • Logo Design • Collateral Design • Visual Conceptualization
Overview
Overview
Leonisa Hotels set out to redefine what a luxury hotel could be: timeless yet alive, elegant yet personal. The goal was clear: build a brand that didn’t just look luxurious but felt meaningful, connecting with guests on a deeper level. We approached this project from the ground up. First, we crafted a visual identity that would be instantly recognizable and resonant. The lion emblem: minimalist yet powerful symbolizes resilience and grace, setting the tone for a brand that invites rather than imposes. We chose a rich, classic color palette to evoke warmth and sophistication without ever feeling dated. Reds, teals, and soft neutrals blend into a backdrop that feels as if it’s always been there, effortlessly timeless.
Leonisa Hotels set out to redefine what a luxury hotel could be: timeless yet alive, elegant yet personal. The goal was clear: build a brand that didn’t just look luxurious but felt meaningful, connecting with guests on a deeper level. We approached this project from the ground up. First, we crafted a visual identity that would be instantly recognizable and resonant. The lion emblem: minimalist yet powerful symbolizes resilience and grace, setting the tone for a brand that invites rather than imposes. We chose a rich, classic color palette to evoke warmth and sophistication without ever feeling dated. Reds, teals, and soft neutrals blend into a backdrop that feels as if it’s always been there, effortlessly timeless.
Our design extended to every guest touchpoint, from custom bath amenities to suite accents like branded slippers and robes, each reinforcing Leonisa’s commitment to a cohesive and elevated experience. To complete the brand story, we developed La Brasserie, Leonisa’s fine dining concept. Leonisa creates impact through quiet confidence and cohesive, intentional design. The result is a hotel experience that feels intimate yet distinguished, where every guest interaction reflects Leonisa’s commitment to quality and emotional connection. This isn’t simply hospitality; it’s a crafted experience that stands as a benchmark for meaningful, enduring luxury.
Our design extended to every guest touchpoint, from custom bath amenities to suite accents like branded slippers and robes, each reinforcing Leonisa’s commitment to a cohesive and elevated experience. To complete the brand story, we developed La Brasserie, Leonisa’s fine dining concept. Leonisa creates impact through quiet confidence and cohesive, intentional design. The result is a hotel experience that feels intimate yet distinguished, where every guest interaction reflects Leonisa’s commitment to quality and emotional connection. This isn’t simply hospitality; it’s a crafted experience that stands as a benchmark for meaningful, enduring luxury.
